Yes. GDLU was born out of a need for high-quality skincare specifically addressing the needs of men with melanated skin. Formulated with precision in Korea and rooted in the trusted culture of the barbershop, our product combines cutting-edge skincare innovation with authenticity and intention. We do not test on animals, and we use clean, skin-safe ingredients that deliver real results.

Absolutely. Our formula is free of parabens and harsh irritants, making it suitable for sensitive and reactive skin. It’s dermatologically gentle while still being effective in delivering hydration, calming irritation, and smoothing uneven skin tone.

Our Gel Cream is powered by nature’s finest—shea butter, peppermint oil, yam root, seaweed extract, aloe, licorice, and violet flower extracts. This botanical blend deeply hydrates, smooths signs of aging, brightens dark spots, and calms post-shave irritation. Every ingredient is selected for its effectiveness in revealing resilient, balanced, and healthy-looking skin—without harsh chemicals or gimmicks.

With daily use (morning and night), one jar should last between 3 to 5 weeks. Apply the Gel Cream after cleansing to lock in moisture, prevent hair bumps, reduce skin irritation, and restore balance to your skin.

Yes. While we’re starting with our hero product—the Gel Cream—we will be launching a premium bundle for our early supporters. This exclusive set includes our Face Foam Cleanser, Gel Cream, and SPF Moisturizer, designed to form a complete skincare routine with scientifically-backed and culturally relevant solutions. Stay tuned for the release.