135+ 5-Star Reviews

You Deserve Youthful and Bump-Free Skin

GDLU’s premium Gel Cream fuses Korean skincare innovation Black barbershop culture to address real-world skin needs—hydration, anti-aging, and razor bump relief—all tailored for melanin-rich skin. No fluff. No guesswork. Only consistent, clean and quality results...Just like your barber visit.

GET YOURS NOW

Why you should GDLU

All Day Hold

Natural Look

Adaptive Style

Barber Approved

Why you should GDLU

All Day Hold

Hydrating, Anti-Aging, & Reduces Hair Bumps

All Day Hold

Hydrating, Anti-Aging, & Reduces Hair Bumps

Why you should GDLU

Natural Look

Tired of Products That Don't Speak Your Skin's Language?

Natural Look

Tired of Products That Don't Speak Your Skin's Language?

Why you should GDLU

Adaptive Style

Whether your hair is curly, straight, thick, or fine - we have a product made just for you.

Adaptive Style

Whether your hair is curly, straight, thick, or fine - we have a product made just for you.

Why you should GDLU

Barber Approved

Designed with years of experience in the shop and approved by those who cut and style every day.

Barber Approved

Designed with years of experience in the shop and approved by those who cut and style every day.

Benefits:


Hydrating, Anti-Aging, & Reduces Hair Bumps

PRE ORDER -HERE

Are you experiencing...?

Post-shave irritation & hair bumps? Blemishes and/or dark spots? Poorly hydrated skin? Loss of confidence due to poor skin conditions?

PRE ORDER - HERE

Your Skin Deserves Premium

Pre-order our Gel Cream to maintain healthy, youthful and smoother skin.

PRE ORDER - HERE

Premium Gel Cream

Our innovative gel acts as a Toner, Emulsion, Cream, Serum, and Mask, streamlining your post-face wash skincare routine without compromising results. It is lightweight while delivering deep hydration, combating aging, and preventing ingrown hairs, leaving your complexion smooth and refined.

1,100+ Men Trust GDLU Daily

Beach Vibes

TOMA's Sea Salt Spray is insane. My hair instantly goes from flat and boring textured and voluminous - with a couple of sprays. Every guy needs this in their routine.

Chris C.

Verified Buyer

Sea Salt Spray

Shop now

Best Hair Products

Ever since using atoms I have been getting a lot of compliments on my hair! Give it a shot! You won’t regret it! I got the pomade and sea salt spray! Lovin’ it!

Jose V.

Verified Buyer

Texture Powder

Shop now

Barber Approved

As a barber, I've tested many styling products over the years. TOMA is the first one that delivers lasting hold for my customers. I like the Pomade specifically because it is easy to wash out and it smells great.

Juan T.

Verified Buyer

Pomade

Shop now

Use it Everyday

I use it after I shower in the morning and my hair holds the whole day the way I style it. Easy to apply too and smells great, got some compliments from my girlfriend.

Carlos E.

Verified Buyer

Matte

Shop now

My Favorite Product

I tried a bunch of styling powders, but this one is the one. Gives my hair volume like nothing before. Perfect for mornings when I’m rushing to class :)

David C.

Verified Buyer

Texture Powder

Shop now

Spray & Matte

I’ve got wavy hair and the spray makes it look messy in a good way. I just spray, scrunch a bit, and am good to go. Great to style with another product. I use it with the Matte sometimes.

Brady L.

Verified Buyer

Sea Salt Spray

Shop now

Read more

Why GDLU Wins

We pride ourselves in our quality and offer premium formulas that boost your confidence.

Instant volume & texture

24-hour style hold

Hydrating lightweight formula

Crafted by barbers, loved by thousands

4.8 stars average review

Shop Now

SECTION STORE

Other Brands

Barber-developed formula

Hydrating Ingredients

Silicone-free

Sulfate-free

Phthalate-Free

30-day risk-free guarantee

Shop Now

Our Story

GDLU—short for God Don’t Like Ugly—is more than a skincare brand. It’s a movement to redefine men’s grooming through the lens of culture, community, and craftsmanship.

Our founder, Isom Winton, is a proud Black American who has lived and worked across Japan, Korea, and Southeast Asia for over 20 years. Through this journey, he witnessed firsthand the innovation, quality, and care embedded in Asian skincare traditions—and realized a gap in the market: products for men that blend high-performance science with cultural identity.

At GDLU, we’ve partnered with top-tier OEM manufacturers in Korea, Japan, and Vietnam—brands trusted globally for their precision and innovation. This gives us a unique edge.

GDLU is where Black barbershop culture meets Asian skincare excellence. Whether you’re shopping for yourself or building your own brand—we’re here to help you #FixYaFace and own your glow, inside and out.

DISCOVER NOW

Featured Bundles

FAQ's

-What does GDLU stand for and what’s the brand’s mission?

GDLU stands for “God Don’t Like Ugly,” and as our name suggests, we create skincare products that support you to look your best on the outside, resulting in greater confidence on the inside . Our mission is to redefine men’s grooming by blending Black barbershop culture with advanced Asian skincare innovation, bridging heritage and cutting-edge science in every formula. Founded by a Black American who spent over 20 years in Asia, GDLU combines barbershop-born authenticity with lab-tested precision to deliver quality you can trust.

-What makes GDLU’s Gel Cream and Bundle Set different from other men’s skincare products?

Our Gel Cream is specifically formulated to hydrate, fight signs of aging, and reduce ingrown hair bumps—especially for men of color. The full bundle includes our gentle yet effective Face Foam and broad-spectrum SPF Sunscreen for a complete 3-step routine. Backed by Asian skincare innovation, these products offer premium quality without the fluff.

-Is the Gel Cream and bundle safe for sensitive or acne-prone skin?

Yes. All GDLU products are dermatologically tested, non-comedogenic, and formulated without parabens, sulfates, or synthetic fragrances. Our ingredients are carefully selected to work with sensitive and melanated skin types while delivering high performance for all men.

-Do I have to use all three products, or can I buy them individually?

You can absolutely purchase the Gel Cream as a standalone item. However, we highly recommend the bundle for optimal skin health. The three-step system is designed to cleanse, hydrate, and protect—providing a full skincare routine with visible results in just a few weeks.

-How long will the products last, and when should I use them?

Each product in the bundle is designed to last about 4–6 weeks with daily use:

  • Face Foam: Use at night to remove dirt and oil and in the morning if your skin is very oily. One wash each night is sufficient for most skin types.

  • Gel Cream: Apply after cleansing for hydration, hair bump prevention, and anti-aging benefits.

Sunscreen: Use daily (even indoors) as the final step in your morning routine. Using all three products together ensures your skin stays fresh, moisturized, and protected from environmental damage.

-Which skin types can use GDLU Gel Cream?

GDLU Gel Cream is made for every skin type – whether your skin is oily, dry, combination, or in between. Its ultra-light, oil-free gel formula provides deep hydration for drier areas while absorbing quickly to keep oily zones shine-free, without any greasy residue. The formula is crafted to work across all skin tones and textures – it’s even tailored for men with melanin-rich skin to deliver hydration without any ashiness. It’s also gentle enough for sensitive skin, so everyone can enjoy its benefits.